Glasgow Consulting Group came to me with a challenge I see often in B2B professional services: strong expertise, but a brand that didn’t reflect it.
The name felt generic. The positioning lacked focus. The visual identity blended into a crowded consulting landscape.
The solution started with clarity.
We refined the name to Glasgow Research & Consulting, removing unnecessary clutter and sharpening the message. A new strapline – Market Growth Catalyst – articulated the firm’s commercial value. The domain shifted to glasgowinsights.com, aligning brand and purpose.
From there, the focus was differentiation.
Competitive analysis revealed predictable colours, corporate clichés and safe typography across the sector. We deliberately moved away from those patterns.
The final identity system combined:
A distinctive speech-mark inspired icon derived from the letter “g”
A modern serif wordmark to signal gravitas and authority
A bold coral and navy colour palette to stand apart from peer firms
The result is a strategic, memorable brand identity built to elevate perceived credibility and command attention in competitive B2B markets.
Brand Strategy
Company Naming Refinement
Slogan Development
Logotype Design
Brand Identity System
Stationery Suite
Presentation Templates
Social Media Covers
The rebrand delivered measurable strategic value:
• Stronger differentiation within the consulting sector
• Improved perceived authority and credibility
• Clearer articulation of market positioning
• Increased brand recall through distinctive visual assets
• Alignment between brand, domain and commercial proposition
The identity now supports business development, proposal work, recruitment and long-term market expansion.
“We approached Frank Brands for a rebrand—not just a new logo, but a complete rethink of how we presented ourselves. He delivered exactly that, and more.
The new identity – especially the clever speech mark logo – nailed who we are: experts who listen, question, and advise. The serif wordmark added gravitas, balancing modernity with trust. Exactly the tone we needed.
The rollout was smooth. New name, logo, new visual identity, social covers, Stationery, PPT deck and clear guidelines. Everything now feels cohesive and future-proof.
If you’re looking to reposition your business and actually stand out, Frank’s the person you want in your corner. Fast and affordable, one expert contact, agency-level outcome – he just GETS IT, and will elevate your brand where it counts.”
Vishal, Founder, Glasgow Research & Consulting, Dubai, United Arab Emirates
Positioning a start-up Dubai workplace culture consultancy for growth and credibility
A strategic brand identity for a UK professional services ESM and ITSM innovator
I work with ambitious SMEs in legal, IT, cybersecurity, finance, edtech, advisory and consultancy who want more than a prettier logo. They want clarity. Positioning. Commercial impact.
If your brand feels outdated, inconsistent, or is holding back growth, let’s fix that.
I love friendly collaboration with ambitious, passionate people who understand the benefits of creative, strategic, B2B branding.
If you believe branding should drive measurable business results – not just “look nice” – we’ll get on well.
Drop me an email and tell me more…
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