Skylume came to me with a familiar B2B challenge: strong technical expertise in LED lighting solutions, but a brand that didn’t reflect the scale or quality of their work.
Operating across commercial, retail and architectural environments, Skylume delivers integrated lighting systems designed for performance, efficiency and aesthetic impact. Yet their previous identity lacked cohesion and strategic distinction. It didn’t communicate innovation. It didn’t signal authority. And it certainly didn’t position them as a premium commercial lighting partner.
This wasn’t a cosmetic refresh. It required a considered LED lighting brand identity design grounded in positioning.
We clarified the brand’s role in the market: a technically intelligent lighting company combining precision engineering with consultative expertise.
From there, I developed a structured geometric visual language — referencing light, form and architectural space. The identity system was designed to feel engineered rather than decorative. Confident without being aggressive. Modern without chasing trends.
The new brand now supports business development, strengthens perceived value and provides a consistent framework across digital, print and on-site applications.
Logotype design
Brand identity system
Visual language development
Colour palette and typography system
Brand guidelines
Corporate stationery suite
Brochure design
LED lighting website design
Responsive mobile experience
Marketing collateral
Uniform and merchandise branding
PPT templates
The new brand identity created measurable improvements across perception and positioning:
• Stronger credibility with commercial clients and consultants
• Clearer articulation of expertise and service offering
• Greater internal alignment and marketing confidence
• Consistent visual identity across print and digital platforms
• A visual identity that positions Skylume as a premium LED lighting partner
The brand now reflects the quality of their lighting solutions — modern, engineered and built for performance.
“Frank has been providing all our design requirements for the past few years. He has an aptitude for aesthetics and understanding our needs that makes him stand out from the crowd. He is down-to-earth, honest and friendly during consultation sessions and always captures the essence of our requests in his designs.
Frank devised a fantastic corporate identity for our start-up company – Skyelume – that looks really striking and unique, all for far less cost than the local agencies. Work delivered included; logotype; complete stationery suite; website; mail shots; pop-ups; brochure; folders; brand guide and much more.
Frank is a great asset to any company seeking a cohesive identity to positively influence audience perception and therefore enhance business opportunities. He brings many things to the table. His design skills, communication and openness to solving problems are all valuable traits. A versatile designer with a wide experience – Frank would be a great hire for any design project.”
Craig, Managing Director, Skyelume, Dubai, UAE
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A strategic brand identity for a UK professional services ESM and ITSM innovator
I work with ambitious SMEs in legal, IT, cybersecurity, finance, edtech, advisory and consultancy who want more than a prettier logo. They want clarity. Positioning. Commercial impact.
If your brand feels outdated, inconsistent, or is holding back growth, let’s fix that.
I love friendly collaboration with ambitious, passionate people who understand the benefits of creative, strategic, B2B branding.
If you believe branding should drive measurable business results – not just “look nice” – we’ll get on well.
Drop me an email and tell me more…
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