Brand Positive Encounters was founded on a powerful commercial truth: the UK’s disabled community represents £275 billion in annual spending power – yet millions remain unable to access products and services due to inaccessible brand touchpoints.
The challenge was strategic.
How do you position accessibility training as revenue growth – not DEI compliance?
I developed a bold, corporate-ready brand identity built around the concept of Think Purple Economics. The positioning reframed accessibility as commercial opportunity, combining lived experience, brand custodianship and marketing expertise into a credible consultancy offer for decision-makers.
The result is a confident, distinctive brand that speaks directly to marketing directors, digital leads and group heads — without the defensive reactions often triggered by traditional inclusion messaging.
Brand identity design
Stationery and brand collateral
Brand guidelines
The new brand identity delivers:
• Clear positioning around the £275bn purple pound opportunity
• Differentiation from generic “accessibility training” providers
• Corporate credibility aligned to board-level conversations
• A distinctive visual system balancing authority and creativity
• A platform for long-term growth in the commercial accessibility sector
Brand Positive Encounters now presents accessibility not as obligation — but as intelligent business strategy.
“After defining my brand strategy, I needed a professional identity that matched the ambition. I chose Frank because his work had the calibre and corporate clarity I was looking for.
My business is complex and commercially driven, with accessibility at its core. Frank took the time to understand the full model — not just the visuals. His process is strategic, rigorous and built around real commercial positioning.
The result is a high-standard brand identity that feels authoritative, clear and built for growth. It translates beautifully across formats and carries genuine corporate appeal.
Frank delivers quality. He goes beyond surface design and ensures everything aligns — strategy, messaging and visual impact. If you want your brand done properly, he’s the right investment.”
Sangeeta, CEO, brand positive encounters, UK
Positioning a start-up Dubai workplace culture consultancy for growth and credibility
A strategic brand identity for a UK professional services ESM and ITSM innovator
I work with ambitious SMEs in legal, IT, cybersecurity, finance, edtech, advisory and consultancy who want more than a prettier logo. They want clarity. Positioning. Commercial impact.
If your brand feels outdated, inconsistent, or is holding back growth, let’s fix that.
I love friendly collaboration with ambitious, passionate people who understand the benefits of creative, strategic, B2B branding.
If you believe branding should drive measurable business results – not just “look nice” – we’ll get on well.
Drop me an email and tell me more…
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