Seventy2 Events is one of Dubai’s most experienced corporate event management companies, delivering conferences, gala dinners, awards ceremonies, product launches and high-end experiential events across the Middle East . However, despite their impressive client list and depth of expertise, their visual identity and brand messaging lacked consistency and strategic focus. The brand did not reflect the scale, professionalism or premium positioning of the business.
The objective was clear:
• Clarify their positioning in the B2B events market
• Strengthen credibility with corporate decision-makers
• Create a distinctive and recognisable brand identity
Align their visual communication with the quality of their work We developed a strategic brand platform supported by a refined visual identity system, including logo evolution, graphic language, branded collateral, website alignment and brand guidelines — ensuring consistency across every touchpoint from pitch decks to large-scale event branding. The result is a confident, contemporary B2B event brand that feels established, capable and commercially strong.
The new brand identity delivered measurable and strategic impact:
• Stronger perceived credibility with corporate clients
• Clearer positioning within the competitive Dubai events industry
• Greater internal brand confidence and alignment
• Improved consistency across marketing, proposals and event materials
• A distinctive and recognisable visual identity system
• A brand platform capable of supporting long-term growth and expansion
Seventy2 now presents as the premium, experienced and strategically capable B2B events partner they truly are.
“Before working with Frank, we knew our business had depth and credibility – but our brand simply didn’t reflect it.
Frank brought clarity very quickly. Not just visually, but strategically. He helped us define how we should position ourselves in a competitive Dubai market – and more importantly, how to communicate that consistently.
The transformation has been significant. Our brand now feels aligned with the scale and professionalism of our business. It’s sharper, more confident, and far more distinctive. We’re seeing stronger credibility with corporate clients, especially in proposals and pitches.
Everything now works together- our decks, our marketing, our event materials. It’s consistent, considered, and commercially effective.
If your business has outgrown its brand, Frank will fix that. Properly.”
Seventy2 events, B2B Event organiser, Dubai, united Arab Emirates
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I work with ambitious SMEs in legal, IT, cybersecurity, finance, edtech, advisory and consultancy who want more than a prettier logo. They want clarity. Positioning. Commercial impact.
If your brand feels outdated, inconsistent, or is holding back growth, let’s fix that.
I love friendly collaboration with ambitious, passionate people who understand the benefits of creative, strategic, B2B branding.
If you believe branding should drive measurable business results – not just “look nice” – we’ll get on well.
Drop me an email and tell me more…
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