Business Brand Identity

It’s branding that makes customers choose you

Your business brand is your most important asset. It’s how others perceive and feel about your business. Thankfully, you can shape and control those perceptions using brand strategy, business identity, and marketing to your advantage. Without a strategic brand, marketing is just guesswork, making it hard to build credibility and achieve growth.

I help ambitious B2B SMEs become attractive, relevant category leaders.  I understand your unique business goals and know how to define, implement, and leverage your brand to meet them.

...losing business opportunity to your competition?

Transforming Ambitious Businesses into Brands

Powerful B2B SME Professional Service brands with strong, clear identities and crisp, inviting digital content will spend much less on marketing and lead generation than awkward, out-of-date brand identities – and get waaaay better, focused results. Everything I do has one sole purpose: to transform, revitalise and reposition your business brand – so you gain the competitive edge needed to succeed in your market.

Does this describe problems that your business is experiencing?

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You have lost relevance and need revitalisation – brand positioning that’s impressive and irresistible to your customers.
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You are losing sales to the competition because your marketing, brochures, social media etc. have become stale.
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Your competitors’ brand identities make you green with envy. You need your business to regain a competitive edge.
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You are enjoying success but your website looks outdated and no longer reflects the direction you want to go.
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Brand agency price quotes are crazy! But you really need that level of high-quality strategy to grow your business.
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Your target market is not well defined, and so marketing design and messaging are disjointed and ineffective.

Sound familiar? – No worries, I have 29 years experience and expertise to solve all these problems (and more) and transform your business. Schedule a free Zoom call for actionable solutions, to drive the business success that you deserve.

For 13 years, Frank Brands has helped small businesses clearly show their value. I am dedicated to taking B2B SME organisations from good to amazing. My proven process boosts demand for their solutions and ensures market success. I will create a strong, attractive brand identity, website, and marketing materials that increases profits and drive business success.

LET’S NOT LOSE ANY MORE TIME – LET’S GET STARTED ON YOUR BUSINESS SUCCESS TODAY!

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“Great results. High integrity. Creative solutions. We strongly recommend Frank as an exceptionally talented brand identity designer.”

John Carruthers, Managing Director, Fagerhult

What do my clients say?

Book a free strategy session – outline a game plan to gain new clients

“Our new brand identity is clean, modern, and most importantly a reflection of who we are as a company.”

“I knew Frank brands would give me a rock-solid foundation for my business journey.”

“Everything looked super professional – way better than my competition.”

“Perfect and future-proof – he clearly explained his rigorous approach – so it was an excellent investment back into my business.”

Book a FREE 15 minute Discovery Zoom and get some impartial clarity

Topics we can cover in a brand strategy session

  • Define the market you should be pursuing or moving into
  • How to position and sell the value of your service
  • How to define your unique competitive advantage
  • Your best strategy to bring in high value projects or customers with your website
  • The most effective marketing tools for your businesses

So, why choose Frank Brands?

There are five core values that guide the way I work…

INSIGHT – I look for compelling company truths and make them the springboard for the USP

CREATIVITY – I love design; I bring creative ideas and a keen eye for detail to maximise my clients’ credibility

RELATIONSHIPS – I cultivate partnerships through collaboration and open communication

EMPATHY – I am driven by quality and motivated by what is in my clients’ interest

RESULTS – I treat my clients’ success as my ultimate reward, it’s a win-win for us both

Have a look at some of the affordable B2B branding Frank Brands has created for business owners just like you.

Worried about the cost?

This is a one-off, smart, strategic, long-term investment in your future success. When combined with their amazing product or service, my clients find that expert B2B branding ROI pays off year after year.

STRATEGIC INVESTMENT

Think about it. What is an average deal worth for your business? Well, you will only need a certain amount of business to recover your initial investment.

COMPETITIVE ADVANTAGE

The proven results of B2B branding are an improved market reputation, competitive advantage, and increased profits. Alternatively; a poor business brand image is losing you money – giving away opportunities to your competition.

INCREASE REVENUE

I will ensure that your business stands out from your competition and effectively connects with your customers, thus generating more revenue that will pay for our services ten-fold in a short time.

COST SAVING

Oh, by the way, as a small creative studio with low overheads, I work one-to-one with business owners just like you – and this cost saving is passed on as affordable branding – directly into your pocket.

What our clients say

Asam Khan, CEO, Exponent

“I had developed a ground-breaking business concept using drone technology and needed high financial backing to get our business up and running.

Like most entrepreneurs, I had initially cut corners in developing our business brand identity and sourced a cheap logo, stationery, and marketing/proposal templates. We quickly realised that this meant the business identity lacked credibility and was not professional-looking or attractive to our target audience. It did not resonate with the brand-savvy and visually sophisticated investors we sought to connect with.

Frank Brands developed a clean, modern, relevant and future-proof business identity system that helped acquire critical cash investment needed to get Exponent up and running. It was a cohesive brand identity system that Frank Brands extended over all the multiple communication platforms – the website, brochures, PPTs, proposals, advertising, stationery, and marketing.

As a result of Frank’s fresh and creative, and affordable branding work (…and my excellent team’s hard work, of course!), Exponent is now enjoying great success, with offices in Dubai, Canada, the USA, and France. (see the Exponent brand here)

Did I mention he’s a nice bloke, too?”

“Throughout our time working with Frank he was scrupulously attentive to detail, rigorous in his approach to integrated and brand-consistent design, and a disciplined and yet original, creative force.”

Brian Ashby, Director Sales & Marketing, Qatar Airways

Do you want business growth through expert B2B branding?

Want to discuss increasing your revenue? Let’s arrange a chat.

Investigate; Analyse; Evolve

FREE
BRAND AUDIT

Download your brand questionnaire.

BRAND

By answering a few core questions you will start gain greater clarity regarding key components of your brand’s state of health.

FREE
LOGO AUDIT

Download yourlogo questionnaire.

LOGO

This is the main identifier of your brand. It represents what you stand for and what you deliver. Have you cut corners with this critical element of your business?

FREE
WEB AUDIT

Download your website questionnaire.

WEBSITE

Does your website communicate what is true, compelling and different about your company, and how best to capitalise on these assets? Let’s have a close look at the details.