My rigorous business brand strategy process transforms businesses and the way your customers experience and interact with you.
Sound business brand strategy will maximise your brand value and your business performance.
I believe that business brand strategy needs to be based on substance and therefore research is key. Together, we need to investigate and analyse, to ask questions and listen to gain a deep understanding about your company’s service, customer culture, competitive environment, and business goals.
Brand strategy builds on a vision, is aligned with business strategy, emerges from a company’s values and culture, and reflects an in-depth understanding of the customer’s needs and perceptions. Brand strategy defines positioning, differentiation, the competitive advantage, and a unique value proposition. Your ‘WHY’.
This inner core idea is outwardly manifested in the Visual Identity and messaging – so before any design takes place – this must be clearly defined. This unique core idea should define and drive your business.
We will work together in the six stage process shown below to define your business brand strategy. We will determine where you are in the market now, and where you want to be. Who are you? Who needs to know? How will they find out? Why should they care?
My business branding process will uncover what is true, compelling and different about your company, and how best to capitalise on these assets. This is all the essential business brand strategy research in our turning your Big Idea into your Brand Identity.
Investigate and understand your business
Research is vital to ensure we fully understand your audience, your
business & your industry. Together, we need to analyse, to ask questions
and listen to gain a deep understanding about your company, products and
services. So we know WHAT you do and HOW you do it.
Share business plans, existing strategy, brand assets
Research markets, competitors, opportunity
Question discuss, clarify, agree aims
Explore your business idea from a customer viewpoint
Define your target audience, what are their needs, what does your
competition look like, how can we position you as a more attractive
proposition than your peers. Who are you? Who needs to know? How will
they find out? Why should they care?
Weave cross pollinate
Snoop stalk competition
Articulate your brand positioning and key messages
Develop your WHY – discover what the company’s unique and authentic
voice is. This enables us to formulate and articulate brand positioning
aligned with the business goals. We take the necessary steps to clarify your
vision, mission, values & goals. The big idea.
Conceive the big idea
Create design visuals
Define the proposition
Create an identity to express your brand to your audience
We create visual identities and that communicate these core values and
help achieve the set goals. Usually a logo, colour palette, typeface, imagery
graphic devices, tone of voice, tagline, all the base ingredients.
Combine synergy and synchronicity
Extend make your brand further and wider
Connect engage, affect, attune
Design the communication tools you need for your marketing
Once approved, we take these brand ingredients and apply them across
all your communication media. We are adept at crafting and extending
consistent & cohesive brand communications, from print to digital,
marketing & advertising to websites and other digital applications.
Responsive Website Design & Development
Manage your brand – consultancy to client and other service providers
We welcome the opportunity to support your ongoing business marketing
needs. We act as an extension of your company providing valuable
strategic support, campaign management, implementation & maintenance
of your new brand. Our personalised approach enables our clients to benefit
from working with the very people who have the deepest understanding
of your business and its unique requirements. We maintain support for
delivering the ongoing management of all your future requirements, making
sure that every single internal and external communication is on-brand and
Analytics & Reporting