Root Home approached me at a critical growth stage. As a forward-thinking real estate investment company, they were building strong foundations operationally — but their brand identity didn’t reflect the level of professionalism, trust and strategic thinking behind the business.
They had engaged a web and marketing agency to redesign their website, yet there were no brand identity guidelines in place. Without a clear visual and strategic foundation, the business risked blending into a crowded property investment market where trust and perception drive investor decisions.
This real-estate-investment-branding project focused on creating a distinctive, credible and future-proof identity that would elevate Root Home beyond competitors.
The new logo combines a modern geometric mark with an abstract “R” inspired by architectural structure and floor plans — symbolising contained space, security and long-term foundations. The typography balances boldness with approachability, communicating strength, stability and sophistication.
Logotype
Brand identity system
Colour palette
Typography selection
Brand guidelines
Stationery suite
Social media branding
The rebrand delivered immediate strategic advantages:
• Elevated credibility within a competitive property investment market
• Stronger differentiation from generic real estate investment brands
• Clearer brand positioning built around trust and long-term security
• A cohesive identity foundation for web and marketing execution
• Increased confidence in investor-facing communications
Root Home now presents as a premium, professional and trustworthy real estate investment brand — aligned with the calibre of clients and opportunities they attract.
“It’s been a great experience working with Frank Brands.
Creative, friendly, fun and professional from start to finish on our re-branding design project – Frank from Frank Brands has been a great partner in redefining and repositioning the Root Home brand.
Frank’s strategic approach to brand identity and design ensured he understood the nature of our business, market, competition, and our vision for Root Home.
Frank’s created the perfect brand for us, which adds value, credibility, and eye-catching recognition to our business.
I’d highly recommend frank-brands.com to any business owner looking for a high-quality and professional business branding service.”
Chris Gilsenan, Co-founder, Root Home, UK
A strategic brand identity for Kapadia Rose, psychiatric experts’ chambers
Strategic real estate investment branding for a modern UK wealth-building company
I work with ambitious SMEs in legal, IT, cybersecurity, finance, edtech, advisory and consultancy who want more than a prettier logo. They want clarity. Positioning. Commercial impact.
If your brand feels outdated, inconsistent, or is holding back growth, let’s fix that.
I love friendly collaboration with ambitious, passionate people who understand the benefits of creative, strategic, B2B branding.
If you believe branding should drive measurable business results – not just “look nice” – we’ll get on well.
Drop me an email and tell me more…
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