Equals International is (put simply) a quantity surveying company offering services to the construction industry.
Based in Qatar and Sri Lanka they needed a corporate identity agency to create an international level business image to stand out from the crowd in Doha, where there is an incredible amount of construction and an incredible amount of peer competition.
We worked to develop and define a unique point of differentiation among the competition and then designed all the media and marketing tools across multiple platforms and touch-points – to effectively communicate who Equals International are and what they do for the construction industry.
The logo icon is deceptively simple. It is obviously a capped E for the company name with the top 2 bars being and ‘equals’ sign (at exactly the same height of the company name ‘EQUALS’. The bottom bar is the ‘i’ of INTERNATIONAL at 90 degrees – again at the same height of the actual word. Deliverables included stationery, brand guide, brand pattern, and website.
“Frank is an incredibly talented and creative designer. He has a very strong work ethic, works very hard, is very dedicated to his work and is very honest. His strengths lie in the ability to listen to customer requirements and design needs and to develop those business requirements into amazing design. His attention to detail, style and creativity is impeccable and the logo, website, stationery and brand guidelines that he delivered clearly illustrates his talents. I’d highly recommend Frank for any corporate graphic design jobs – based on his experience, knowledge, and personal skills.”
Chris Mentell, CEO, Equals International