Tridonic Rugby Sevens

This was a event brand identity we created. Tridonic was a regular client from Germany – a leading global provider of smart and efficient lighting solutions. The guys wanted to make a sponsorship package for the Dubai Rugby Sevens Event. It needed to be unique in itself but also visually aligned to the Tridonic brand. From days playing rugby at school the first thing that came to mind was the splat of mud hence the brand-coloured splats, they also had a certain energetic feel to them. Deliverables included a logotype, a campaign of teaser emails, posters, and a sponsorship application package.

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