The event market is extremely cluttered in Dubai – there are a shed-load of companies catering to a tiny demographic, most of them are pretty rubbish and recycle the usual entertainment cliches. With this in mind, I wanted to creat a new brand identity for SEVENTY2 that had real visual punch, fun and exuberance, but was balanced with a certain coolness with typographic simplicity, white space and a sense of minimalism AND looked like nothing else in the market. Mission accomplished. Deliverables included the corporate identity, brand guidelines, stationery, brochure, company PPT profile, and a few marketing items.

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