I had a client that needed an emergency Brand Identity in 48 hours – including actually naming the new product concept!

The main product was a chequebook sized booklet of vouchers from top brands such as Coca Cola, McDonald’s, Mars, Pepsi, Nivea, Perrier, Yoplait, Mentos, Ramada Hotel & suites and many more –
that gave big discounts on products and services. The booklet would be sold at ENOC and EPPCO stations within the UAE and AED5 of each sold would be donated to the World Food Program.

The Identity needed to stand out from an extremely visually cluttered environment of the ENOC stores – stuffed with the usual highly art worked advertising eye candy. To stand out from the crowd; the solution was a simple stripped back approach using just 2 primary colours and black that was typographically and compositionally led.

I then took the ID across A1 posters, t shirts & caps (for the vendors), stickers, wobblers, danglers, stationary, emailers, print advertising, social media covers, a website and the actual voucher book and much more.