Health & Safety Solutions

UAE-based and headquartered in Dubai, Health & Safety Solutions (HSS) provides top-tier quality health & safety training and services across the GCC & Levant.

The current website, logo and collateral looked worse than bad and in no way reflected the experience, professionalism, passion and empathy that owner and CEO Annie Browne clearly had for her business – and for saving lives. Annie really needed help approached me to develop a new visual identity and logo that better represented her business. I developed a whole brand identity solution took this ID across a new website below, and also stationary, corporate profile, advertising etc. showcase elsewhere in our portfolio section.

The website budget/brief allocated was to take the existing text content and create a brand new responsive e-commerce website. I completely revised the overall site map so the structure made more sense, adding a blog section for social media and SEO traction.

After narrowing and grouping all services to four umbrella verticals to make the user experience clearer and more focussed, I then showcased these on the landing page with four high impact images. I wrote new copy for these four activities/images that was more compelling and solution-based with a clear CTA path to drive site engagement.

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