Inflight magazine design for the private carriers of the Middle East – read by executives, entrepreneurs, celebrities, CEOs, royalty and diplomats as they embark on their journeys. This was a totally great idea. I’d already put together creative and design teams for the inflight magazines for Qatar and Thai Airlines, but what about the smaller private luxury carriers? There’s no way they can afford an inflight mag like the big boys. Solution? A monthly high-end, beautifully designed inflight magazine design that had interchangeable covers and news pages – Ace!  Each airline had a bespoke branded cover and their own welcome and news section bound in after the first form. A good result all around.