Brand Identity Case Study – Telecoms
VMMEA’s Digital Factory in Dubai supported and extend Virgin Mobile telecoms expansion objectives across the region into Africa. The goal was to differentiate the brand and separate it from Virgin.
Virgin Mobile Middle East & Africa’ Digital Factory clearly had a naming problem! Virgin Mobile was the b2c telecoms name we all know and love, but the guys behind the business required a separate name and identity. This would enable them to move into new African telecoms markets, delivering Virgin solutions to partner and enable existing mobile service providers to deliver digital experiences to their customers.
First, I held a brand workshop over 2 days with the Dubai team. We delved deep into the company’s WHY, values, purpose, mission, and vision, and I collated the insights and feedback – copywriting it into a single document.
Next up was company naming. I settled on Intuitive based on their brand strategy with the added TX (Transmit: refers to the telecoms process of sending data or signals from one device to another). To streamline the logo, the TX was added as an abstract brand icon.
Delivered: Brand Naming, Brand Strategy Workshop, Logotype, Brand Identity, Colour Palette, Stationary, PPT
