Based in Qatar and Sri Lanka, Equals needed a Quantity Surveyor corporate identity agency to create an international-level business image to stand out from the crowd in Doha, where there is an incredible amount of construction and an incredible amount of peer competition.

We worked to develop new quantity surveyor branding and define a unique differentiation point among the competition.  Next up was to design all the media and marketing tools across multiple platforms and touch-points – to effectively communicate who Equals International is and what they do for the construction industry.

The logo icon is deceptively simple. It is obviously a capped E for the company name, with the top 2 bars being an ‘equals’ sign (at exactly the same height as the company name ‘EQUALS’. The bottom bar is the ‘i’ of INTERNATIONAL at 90 degrees – again at the same height as the actual word. Deliverables included stationery, a brand guide, a brand pattern, and a website.

“Frank is an incredibly talented and creative designer. He has a very strong work ethic, works very hard, is very dedicated to his work, and is very honest. His strengths lie in listening to customer requirements and design needs and developing those business requirements into amazing design. His attention to detail, style, and creativity are impeccable, and the logo, website, stationery, and brand guidelines that he delivers clearly illustrate his talents. I’d highly recommend Frank for any corporate graphic design jobs – based on his experience, knowledge, and personal skills.”

Chris Mentell, CEO, Equals International

 

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