Filatech is a manufacturing facility registered and located in the Technology Park of Ras Al Khaimah (RAK) in the UAE. Utilizing expert and experienced manpower in plastic compounding and the most up-to-date manufacturing technology, developing and manufacturing standard and special grades of plastic filaments for 3D printing. They needed a brand name and a comprehensive corporate identity design from start to finish.

After long meetings and careful analysis and research of the client data, it became clear that we needed to position the business as a company of passionate enthusiasts who are ourselves end-users. Why? Because they are. So, they really do have complete empathy for customer needs, including frustrations with inferior quality products and a lack of accountability and customer service. As seasoned professionals in the plastics industry, the client possesses key knowledge and expertise and can therefore be trusted to solve customers’ problems and meet their needs with a top-quality product.

The client required corporate identity design, encompassing company naming, vision, mission, logo, brand identity, strapline, stationery, packaging, and brand guidelines. Out of the three brand proposals – that were of course all excellent; they unexpectedly went for the ‘wild card’ logo option – we like it when this happens! It really is a peerless stand-alone business identity.

We decided to go against the norm by making the USP focus not so much on ‘the product’ but on the unlimited creative possibilities the end-user has by purchasing it, and the positive impact this has on the world – the product enhances people’s lives and creates beauty.

 

Book a Free Consultation