Brand Identity Case Study – Root Home
Real Estate Investment to Secure Your Financial Future
Root Home is a forward-thinking real estate investment company dedicated to empowering individuals and families to build lasting wealth through smart property investments. At its core, Root Home believes in creating financial security and stability by making property investment accessible, reliable, and profitable for everyone.
I was approached by a dynamic group of investors and visionaries who sought to create a brand that would stand as a beacon of trust and innovation in the real estate industry. With a strong focus on providing not just investment opportunities but long-term financial solutions, Root Home was ready to take root, and I was thrilled to shape its identity.
The journey began with brand naming. After conducting deep market research and exploring over 20 potential names, I proposed “Root Home.” The name resonated on multiple levels: symbolizing stability, growth, and the foundational security of a home. It reflects the brand’s promise of helping clients “root” their finances in strong, enduring investments. The team immediately connected with its meaning and simplicity.
The next phase was to translate the Root Home name into a compelling visual identity that encapsulates its core values: Security, Growth, Integrity, and Prosperity. I presented three distinct visual directions, each crafted to reflect the brand’s mission and vision. The selected concept, showcased here, draws inspiration from organic growth and timeless architecture.
The logo combines a modern, geometric wordmark with an abstract representation of a growing tree—symbolizing growth, stability, and a grounded approach. The typeface is bold yet approachable, designed to communicate trustworthiness and sophistication. The color palette features shades of green and earthy tones, evoking prosperity, nature, and reliability.
To ensure a cohesive brand experience, I extended the identity across marketing materials, including business cards, investor decks, and digital assets. The result is a visually striking, future-proof identity that positions Root Home as a leader in the real estate investment sector.
Root Home is not just a company—it’s a promise to its clients to build a secure financial future, one investment at a time.
Delivered: Company Naming, Logotype, Brand Identity, Colour Palette, Stationary.
