Based in Qatar and Sri Lanka Equals needed a quantity-surveyorcorporate identity agency to create an international level business image to stand out from the crowd in Doha, where there is an incredible amount of construction and an incredible amount of peer competition.

We worked to develop new quantity surveyor branding and to define a unique point of differentiation among the competition.  Next up was to design all the media and marketing tools across multiple platforms and touch-points – to effectively communicate who Equals International is and what they do for the construction industry.

The logo icon is deceptively simple. It is obviously a capped E for the company name with the top 2 bars being and an ‘equals’ sign (at exactly the same height of the company name ‘EQUALS’. The bottom bar is the ‘i’ of INTERNATIONAL at 90 degrees – again at the same height as the actual word. Deliverables included stationery, brand guide, brand pattern, and website.

“Frank is an incredibly talented and creative designer. He has a very strong work ethic, works very hard, is very dedicated to his work, and is very honest. His strengths lie in the ability to listen to customer requirements and design needs and to develop those business requirements into amazing design. His attention to detail, style, and creativity is impeccable and the logo, website, stationery, and brand guidelines that he delivered clearly illustrate his talents. I’d highly recommend Frank for any corporate graphic design jobs – based on his experience, knowledge, and personal skills.”

Chris Mentell, CEO, Equals International

 

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