Brand Identity Case Study – Psychiatric Medical Reporting
Kapadia Rose is a leading provider of high-quality Psychiatric Medical Reporting for Civil Courts. Known for its expertise in psychiatry, the chamber bridges the realms of law and mental health with precision, professionalism, and empathy.
Hassan Kapadia and Emily Rose are life and business partners – very much in love. They are amazing, colourful, empathetic, energetic, off-the-wall, incredible professionals. Together, we have created a brand that perfectly captures their essence as a couple – but also a high-impact, massively differentiated, beautiful brand.
Kapadia Rose approached me to create a compelling brand identity that encapsulated their dual role as experts in psychiatry and reliable partners in providing Psychiatric Medical Reporting to the legal system. The goal was to establish them as a trusted, empathetic, and authoritative presence in a field that requires both scientific rigour and sensitivity.
At first glance, it is an abstract icon that reads KR. Both the K and the R represent two halves of 1 whole. It symbolises Hassan and Emily together, next to each other, with a K and an R representing both the business and their relationship.
Four quarter circles create the KR. The quarter circles create a whole unified circle. This is their secret symbolism. It represents Hassan and Rose’s relationship, both personal and professional – in fact, on all levels. It represents unity, wholeness, and perfection.
It also creates an overall, unifying graphic device that makes Kapadia Rose instantly recognisable across all touchpoints. As can be seen, it enables a visual system with unlimited creative applications but one that retains visual integrity.
The next step was translating Kapadia Rose into a cohesive visual identity. The design needed to express their core values, expertise, empathy, and integrity while standing out in the professional landscape.
The Kapadia Rose brand identity delivers a striking and memorable presence that differentiates them from competitors. The KR motif subtly reinforces their empathetic mission, while the clean, professional typography underlines their expertise. The resulting design is future-proof, timeless, and evocative, perfectly encapsulating the essence of Kapadia Rose.
This identity positions Kapadia Rose as a leader in their field, aligning with their purpose to provide clarity and care in the complex intersection of psychiatry and law.
Delivered: Brand Strategy, Logotype, Brand Identity, Website Design and Build, Stationary, and Social Media Templates.
