Skyelume Lighting
A small team of two partners needed high-level LED lighting corporate identity branding to make them appear like a large international organisation and really stand out from established GCC peer companies. Mission accomplished: I developed a striking and energetic identity system with high differentiation to stands out in the regional and global markets.
Initial research was focused on the visible light part of the electromagnetic spectrum – like a rainbow. This led to Pink Floyd’s Dark Side of the Moon LP artwork. This led to investigating glass prisms and how they separate the source of white light into the colour spectrum, which in turn led to a “glass” cube with one side sheared off, which was finessed into the finished symbol.
The symbol is deceptively simple and iconic but contains layers of complexity: It is multifaceted, three-dimensional, seamlessly integrated, optical, interconnected, precise, and movement-filled. It is the sum of its parts, a jewel, a closed circuit, a star…
Deliverables included Brand identity, tone of voice, writing style and grammar, brand guide, stationery, folders, advertising, email campaigns, pop-ups, marketing brochures, shirts, website, company profile, and more.
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