Brand Identity Case Study – Legal Automation Consultancy
Echo.Legal is a trailblazer in the legal automation and consultancy space. By bringing together some of the world’s leading specialists, Echo.Legal provides independent consultancy services to help organizations implement and scale their legal operations and automation strategies. Their mission is to simplify complex processes, streamline workflows, and enable legal teams to work smarter, not harder.
When tasked with reshaping Echo.Legal’s brand identity, the vision was clear: craft an identity that reflects their innovative, client-focused, and solutions-driven approach. The goal was to balance professionalism with a modern, approachable, and forward-thinking aesthetic.
Core Concepts
- Echo.Legal’s logo reflects its commitment to precision, clarity, and innovation:
- Icon Design: The circular “E” icon communicates collaboration, connection, and continuity. The segmented design mirrors the modular nature of Echo.Legal’s solutions, emphasizing scalability and adaptability to meet unique client needs.
- Color Palette: The teal gradient in the logo conveys trust, innovation, and forward-thinking, while the deep navy typography anchors the brand in professionalism and reliability.
- Typography: A modern serif font for “echo.legal” balances elegance with approachability, reinforcing the brand’s dual focus on precision and client-centric service.
Design Execution
Echo.Legal’s new visual identity positions it as a forward-thinking leader in the legal consultancy landscape. By combining a modern aesthetic with messaging that resonates with their target audience, the brand now stands out as approachable, reliable, and innovative.
Echo.Legal isn’t just another consultancy. It’s a partner in progress, ready to guide legal teams into the future with precision, purpose, and passion.
Delivered: Logotype, Brand Identity, Stationary, PPT deck, Guidelines
