Start-up brand identity & collateral for a new e-commerce app business that is committed to changing the relationship between travelers and the local people who deliver travel services.
This was a new e-commerce app and required corporate brand identity help to name the company, design the logo, create a tagline, vision, mission, tone of voice, brand promise, create the visual brand identity – taken across some stationery items.
The idea was on an online platform for the more discerning and adventurous traveler to connect directly with local guides in the areas they wish to travel to. The guides would be thoroughly vetted, you choose your own guide, see their photos, read their bios, and communicate with them prior to booking your tour.
The main USP is that you benefit from a local’s knowledge and access to more intimate, out-of-the-way spots that have never been seen by regular bus tours. Every tour is customisable. See the sights YOU want, try the food YOU crave, learn about what interests YOU the most.
The corporate brand identity Mission we created probably best sums up what the company does: “Voyagr is a tailor-made service for the curious traveler who seeks to truly connect with the people, culture, and history of their destination.”
“By discovering and interacting with our friendly local guides, they’re able to savor every moment and create unique and memorable experiences. Voyagr’s strength is our fantastic people. You can always recognise us by our understanding, integrity, and passion.”
“By aiming to deliver exceptional value, we constantly strive for improvement – by listening, understanding, and using our deep industry knowledge; by seeking the best and creating unique customer experiences; by going that extra mile. As a result, we create lasting and unique memories – always built on understanding.”