Cloudscape Technologies | Tech Company Corporate Identity
Certified partners with leading cloud software developers including Vend, Unleashed Software, Xero, Lightspeed, Shopify. Delivering cloud POS app solutions to retail, manufacturing and hospitality clients across the Middle East.
Passionate about helping businesses leverage cloud-based technology to solve challenges and increase efficiencies – Cloudscape is a comprehensive service provider and a purveyor of best-in-class cloud-based business applications across POS, CRM, Inventory Management, Accounting, and Retail Analytics.
Branding for tech startups is essential to differentiate the business and develop an attractive identity that appeals to the target market.
Extensive research enabled us to define and differentiate a unique tech company corporate identity. We created a hearts-and-minds connection with stakeholders inside and outside Cloudscape, through their positioning: “enhance and simplify lives with a seamless end-to-end cloud-based purchase experience”.
Then we designed a new logotype, rolled out a visual identity across print, stationery, and communications, and developed full brand guidelines. Now Cloudscape has a brand identity to reflect the business strategy and project a truly modern cloud POS app image to its audiences.