Brand Identity Case Study | B2B Events

One of the premier B2B events management companies in Dubai and the UK with a focus on ‘green’ solutions and contributions to the clients’ chosen charity

The B2B events market is extremely cluttered in Dubai. There is a shed-load of companies catering to a tiny demographic, and most of them are pretty rubbish and recycle the usual entertainment cliches. With this in mind, we wanted to create a new website and branding for SEVENTY2 that had real visual punch, fun, and exuberance but was balanced with a certain coolness with typographic simplicity, white space, and a sense of minimalism AND looked like nothing else in the market.

Mission accomplished. Deliverables included the corporate identity, brand guidelines, stationery, brochure, company PPT profile, website design, and a bunch of marketing items.

 

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