The Brand Propeller

Choose brand identity pricing that is right for your business or customise your own solution

We are also happy to put together a custom proposal if you would like to add more items. Our full product list is below.

  • Kick Starter

    • Brand/Market research
    • Logotype design (3 options)
    • All digital formats/sizes
    • Graphic standards
    • (1 Page logo usage guide)


    Details Below
  • Essentials

    • Brand Colour Palette
    • Brand Typefaces
    • Stationary (Cards + letterhead + envelopes + compliments slip)
    • Logo for email signature
    • FaceBook / LinkedIn Banners & Logs


    Details Below
  • Business Plus

    • Graphic style Identity
    • Brand photography style
    • Brand style guide (6 Pages)
    • 8 Page Corporate Profile


    Details Below
  • Enterprise

    • Brand Values
    • Brand Vision
    • Brand Mission
    • Brand Tagline + Logo Lock-up
    • Brand Style Guide (10 Pages)


    Details Below

Wondering what bang you get for your brand identity pricing? click a tab to see


A brand is more than a logo, colours, images and all the items delivered in KICK-STARTER, ESSENTIALS and BUSINESS PLUS brand identity pricing. A company’s brand is a promise—it’s what the company promises to the people who interact with it. And companies that deliver on their brand promises create real brand value.

Your Values, Vision and Mission are a crucial aspect of any business strategy – have you carried out this essential work yet? A compelling vision and mission by an effective, articulate, and passionate leader is the foundation and the inspiration for all successful businesses. Let us help you articulate your “WHY”.

Core values are what support the vision, shape the culture and reflect what the company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that make their companies run smoothly — core values. Establishing strong core values provides both internal and external advantages to the company.

Mission statements are more action-oriented and tell why the company exists. These state what the company aims to achieve in practice, usually in reference to the short-term. It’s not interested in the overall goal but, instead, on the function the team behind it serves. The mission should answer at least three key questions: What is it that we do? How do we do it? For whom are we doing it?

A vision is a statement about what your organisation wants to become. All members of the organisation should be able to identify with it and it should help them feel proud, excited, and part of something much bigger than themselves. A vision should stretch the organisation’s capabilities and image of itself. It gives shape and direction to the organisation’s future


Business Plus

You might be an entrepreneur with a better budget, or maybe beyond the start-up phase, stable and doing OK – and now in position to re-evaluate your business strategy and tackle your embarassing and unattractive identity.

Perhaps you have the best product or service in the whole market – for the very best price – but are losing sales to the competition because your website, brochures etc. are unattractive?

Or maybe you keep seeing other companies with amazing brand identities, and you want yours to be just as good—or even better.

If this sounds familiar then you’re in the right place, and BUSINESS PLUS brand identity pricing is perfect for you!

The logo / typeface / colour palette are a base foundation of your brand and all elements from KICK-STARTER and ESSENTIALS are included in BUSINESS PLUS, but to fully express to the world what value you hold, you will need a few more visual assets.

We will develop a unique, attractive, relevant overall Graphic Style for your brand that can be extended across all your media. This is a complete visual identity system with photographic and graphic design elements that can be applied to your website, brochures, social media, roll-ups, PPTs, etc. The fundamental idea behind all brand identity development work is that in every activity that your business does, every communication, everything it produces – should be visually aligned to build credibility and extend customer loyalty.

Once this rich visual language of text, graphics and image is defined, we will encapsulate it all in a beautiful eight page brand guide. It will contain all the usage instructions needed to ensure a strong, recognisable and consistent identity that will be consistently applied to all your marketing collateral and communications.

And added to this – to see your new Brand Identity in action we will also design an awesome eight page Corporate Brochure that communicates the value you hold for your audience and the solutions you provide.



Are you an entrepreneur launching a new business, and you need branding that’s impressive to investors and irresistible to customers? Or maybe your business is enjoying success but your corporate identity no longer reflects the company you’ve become or the direction you want to go.

ESSENTIALS brand identity pricing was developed just for you.

What does every single successful company on the planet have in common? They had a Professional Brand Identity System in place BEFORE they went to the market. The way you present who you are and what you do to the world is something you simply cannot cut corners on.

If launch businesses want to connect with high net worth customers, having the right image and messages is absolutely crucial attract them. The proven result is high market reputation, advantage over the competition, which leads to increased profits – which pays for the original investment.

You will get exactly the same brand logotype approach in the KICK STARTER Package. Added to this are the core ingredients that are absolutely essential to get a cohesive brand identity – corporate colour palette and corporate typefaces. These future-proof elements can be extended across all your media and platforms to create a simple unified and attractive BRAND IDENTITY.

We’ll start off by applying them as creative and excellent design on your business stationary (the Letterhead will be in print and Word formats) and extending the Brand ID across your social media accounts. This will create a credible market presence that is unique to only you.

People fall in love with brands, trust them, and believe in their superiority – but only if they look professional & awesome – which is what we guarantee. This small investment will help your businesses stand out from the competition and connect with audiences – driving your success.


Kick Starter

“Wow! $1,999 for just a logo? I can go to Fivr or Upwork and get it done for peanuts.” Good luck with the monkies my friend.

Actually, we don’t make logos. We create unique logo brand identities. We ask a LOT of questions and do a lot of research and spend a lot of time to make sure you have a unique attractive business identity.

Obviously a logotype by itself is not a brand – it is just one part of the overall visual identity that makes up the whole brand, but it is incredibly important to make your business logo design fit for purpose.

Unlike amateur designers, we abide by our SEVEN RULES TO CREATE A WORLD CLASS LOGO

1. It looks attractive to the target market

2. Is relevant to the business activity and to the target audience

3. Is unique to the company

4. Is future proof, not based on current trends

5. Is scalable, works at 15 millimetres on a smart phone, or 20 metres on a billboard

6. Simple and subtle, if an logo is simpler and iconic, it easier for the human brain to embed, store and recollect – building a better brand recall.

7. Always design in black with no effect filters. If a logotype looks excellent in solid black – it will work in any brand colour

If the above direction is executed, there will always be a clear rationale behind every creative design decision. There must be a solid narrative that can be expressed to the client that explains the ‘hidden’ meaning or the sometimes complex conceptual rationales that are behind the finished logotype.


Creative solutions to ensure you meet your businesses goals

Apart from providing business branding for companies like yours; we also specialise in extending your brand – designing and producing all the essential items that you will need to market your company and connect with your audience. We immerse into the company’s culture and brand, becoming an invaluable extension of your company. Here are a few things we are usually asked to design for our customers.

  • Website Design
  • Brochures
  • Company Naming
  • Annual Reports
  • Sales Presentations
  • Newsletters
  • Trade Show Collateral
  • Coffee Table Books
  • Magazines
  • Catalogues
  • Advertising
  • Flyers
  • Posters
  • Interactive PDF Forms
  • E-mailers
  • PPT Presentations
  • Mailchimp E-Newletters
  • Web Blasts
  • Invitations
  • Adverts
  • Greeting Emails
  • Tone of Voice
  • Tag Lines
  • Exhibition Branding
  • Social Media Templates
  • Print management
  • Pull-up Stands
  • Roll-up banners

Sounds interesting?

Drop us an email and let’s talk about how we can help you.

Let’s do this

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