Three good reasons to brand your business
BRANDING YOUR BUSINESS
Frank Brands’ mission is to empower businesses and entrepreneurs with top end branding, website design and general graphic design.
I wanted to take a minute to address 3 typical objections to business branding that I sometimes hear in conversations with business owners.
They may be 3 very valid objections – but if they haven’t been thought through properly – they might be holding back your success. So here’s my take on it…
I DON’T THINK MY BUSINESS NEEDS ANY BRANDING.
You may well be right. But we are all experts in own fields and you may not know a lot about business branding and graphic design.
So you may not actually know you need that branding your business is essential and have not realised the missed opportunities and loss of income your business may be currently experiencing because of of a lack of a coherent and appealing brand identity. The brand is an essential business tool that should be used consistently across all your communication media. Properly done it will gain you competitive advantage, build loyalty, improve reputation and drive your profit.
BRANDING IS FAR TOO EXPENSIVE FOR MY BUSINESS
Branding your business or rebranding your business is not a cost, your company’s brand is a one-off, long term investment, and when combined with your already great product or service, it will pay off year after year. The end results we provide are future-proof, so the business branding will be be of a very high quality international standard that lasts forever. Cutting corners by going to cheap, untrained designers will cost far far more in the long term. Working with Frank Brands will help your business stand out from the competition and more effectively connect with your ideal customers – thus generating more revenue that will pay for our services ten-fold.
I HAVE ENOUGH WORK COMING IN ALREADY
Sure, you’re busy. But is that with the right clients? If businesses want to connect with high net worth customers, branding your business by having the right image and messages is absolutely crucial to attract them.
A poor business image catches lower hanging fruit with less budget and more hassle.
You need to start working smarter not harder. How would you like to have less customers but make more money?