Equals International is (put simply) a quantity surveying company offering services to the construction industry, based in Qatar and Sri Lanka they needed an international level corporate identity to stand out from the crowd in Doha, where there is an incredible amount of construction and an incredible amount of peer competition. The logo icon is deceptively simple. It is obviously a capped E for the company name with the top 2 bars being and ‘equals’ sign (at exactly the same height of the company name ‘EQUALS’. The bottom bar is the ‘i’ of INTERNATIONAL at 90 degrees – again at the same height of the actual word. Deliverables included stationery, brand guide, brand pattern, and website.
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