Corporate identity design

Producing high quality 3D filaments – the consumable raw material for use in 3D printing industries specifically for 3D printers which are using FDM technology (Fused Deposition Modeling).

Filatech are a manufacturing facility registered and located in Technology Park of RAK in UAE. Utilizing expert and experienced manpower in plastic compounding, and the most up to date manufacturing technology we are developing and manufacturing normal and special grades of plastic filaments for 3D printing. They needed a full start-up corporate identity design.

After long meetings and careful analysis and research of the client data, it became clear that we needed to position the business as a company of passionate enthusiasts who are ourselves end-users. Why? Because they are. So they really do have complete empathy for customer needs, their frustrations with inferior quality product and a lack of accountability and customer service. As already seasoned professionals in the plastics industry, the client possessed key knowledge and ability, and so can be trusted to solve the customers’ problems and needs with a top quality product.

The client needed corporate identity design including company naming, vision, mission, logotype, brand identity, strapline, stationary, packaging and brand guidelines. Out of the three brand proposals – that were of course all excellent; they unexpectedly went for the ‘wild card’ logo option – we like it when this happens! It really is a peer-less stand-alone business identity. NB. Unfortunately the website and brochure unfortunately was not created by us and not on-brand.

I decided to go against the norm by making the USP focus not so much on ‘the product’ but on the unlimited creative possibilities the end user has by purchasing the product and the positive impact this makes in the world – the product enhances peoples lives and creates beauty.

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