To differentiate your business, we have to discover your big idea

Our strategic brand process transforms businesses and the way your customers experience and interact with you.

Sound business brand strategy will maximise your brand value and your business performance.

We believe that business brand strategy needs to be based on substance and therefore research is key. Together, we need to investigate and analyse, to ask questions and listen to gain a deep understanding about your company’s service, customer culture, competitive environment, and business goals.

Brand strategy builds on a vision, is aligned with business strategy, emerges from a company’s values and culture, and reflects an in-depth understanding of the customer’s needs and perceptions. Brand strategy defines positioning, differentiation, the competitive advantage, and a unique value proposition. Your ‘WHY’.

This inner core idea is outwardly manifested in the Visual Identity and messaging – so before any design takes place – this must be clearly defined. This unique core idea should define and drive your business.

We will work together in the six stage process shown below to define your business brand strategy. We will determine where you are in the market now, and where you want to be. Who are you? Who needs to know? How will they find out? Why should they care?

Our business branding process will uncover what is true, compelling and different about your company, and how best to capitalise on these assets. This is all the essential brand strategy research in our turning your Brand Idea into your Brand Identity.

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01
Investigate

Investigate and understand your business

Research is vital to ensure we fully understand your audience, your business & your industry. Together, we need to analyse, to ask questions and listen to gain a deep understanding about your company, products and services. So we know WHAT you do and HOW you do it.

02
Explore

Explore your business idea from a customer viewpoint

Define your target audience, what are their needs, what does your competition look like, how can we position you as a more attractive proposition than your peers. Who are you? Who needs to know? How will they find out? Why should they care?

Look refer
Weave cross pollinate
Snoop stalk competition

03
Articulate

Articulate your brand positioning and key messages

Develop your WHY – discover what the company’s unique and authentic voice is. This enables us to formulate and articulate brand positioning aligned with the business goals. We take the necessary steps to clarify your vision, mission, values & goals. The big idea.

Conceive the big idea
Create design visuals
Define the proposition

04
Create

Create an identity to express your brand to your audience

We create visual identities and that communicate these core values and help achieve the set goals. Usually a logo, colour palette, typeface, imagery graphic devices, tagline, all the base ingredients.

Combine synergy and synchronicity
Extend make your brand further and wider
Connect engage, affect, attune

05
Extend

Design the communication tools you need for your marketing

Once approved, we take these brand ingredients and apply them across all your communication media. We are adept at crafting and extending consistent & cohesive brand communications, from print to digital, marketing & advertising to websites and other digital applications.

Corporate Stationery
Corporate Communications
Packaging
Editorial
Marketing Campaigns
Advertising
Event Materials
Responsive Website Design & Development
Online Banners

06
Support

Manage your brand – consultancy to client and other service providers

We welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your company providing valuable strategic support, campaign management, implementation & maintenance of your new brand. Our personalised approach enables our clients to benefit from working with the very people who have the deepest understanding of your business and its unique requirements. We maintain support for delivering the ongoing management of all your future requirements, making sure that every single internal and external communication is on-brand and excellent. Always.

Website Maintenance
Analytics & Reporting
Print Management
Retainer Agreement
Campaign Management

Sounds interesting?

Drop us an email and let’s talk about how our service will compel you to write a great testimonial. ; )

Let’s do this.