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Brand Identity

Brand Identity

Brand Identity

Let’s face, it there are probably hundreds or possibly even thousands of businesses out there that do almost exactly the same as you. Why should they buy from you?

Business branding is based on defining your company’s target market and then creating a visual brand identity system that appeals to this demographic. The businesses that successfully attract the most customers are businesses that have invested the time and money in making sure that they have a unique and distinct value proposition that makes them stand out from their competition.

The fundamental idea behind all brand identity work is that in every activity that your business does, every communication, everything it produces – it should project the core idea that defines your company – why you exist and what makes you different. So the starting point is clearly defining your unique vision and mission and tone of voice – or how you talk to your audience. It is what you are about, what you stand for, what you believe in. It is your WHY.

This inner core idea is then outwardly manifested in the visual identity and messaging – so before any design takes place – this must be  clearly defined. This unique core idea should define and drive your business.

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We’ll be infrequently sharing more branding and design tips for business’ like yours – to help you become even more successful. Frank is honest respects your privacy.
We will never ever share your details. Period.

Sharing is caring. If you like Frank’s downloads, tell others about us!