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Branding Process

We transform businesses and the way your customers experience and interact with you.

Our brand process will drive your business success

We believe that brand strategy needs to be based on substance and therefore research is key. Together, we need to investigate and analyse, to ask questions and listen to gain a deep understanding about your company’s service, customer culture, competitive environment, and business goals.
We will work together in the six stage process shown below to define your brand strategy. We need to determine where you are in the market now, and where you want to be. Through our business branding process, we will uncover what is true, compelling and different about your company, and how best to capitalise on these assets. This is all the essential brand strategy research in our developing your Brand Idea and then your Brand Identity. Often, the logo is the most commonly recognised icon of a brand – it should be memorable and unique, and help convey some important ideas about your company. But this is just one element of the whole Visual Style, which is composed of a variety of elements that come together to create the Visual Language of your brand. They include typography, colour palette, tone of voice, photography, graphics – all the essential elements that makes what you offer immediately distinguishable from your competition, and sweet-talks to your audience in a unified and irresistible tone of voice.

OUR 6 STAGE BUSINESS BRANDING PROCESS

01

INVESTIGATE AND UNDERSTAND YOUR BUSINESS

Together, we need to analyse, to ask questions and listen to gain a deep understanding about your company, products and services.
So we know WHAT you do and HOW you do it.

02

EXPLORE YOUR BUSINESS IDEA FROM A CUSTOMER VIEWPOINT

Define your target audience, what are their needs, what does your competition look like, how can we position you as a more attractive proposition.

03

ARTICULATE YOUR BRAND POSITIONING AND KEY MESSAGES

Articulate brand positioning and key messages Develop your WHY –  discover what the company’s unique and authentic voice is. This enables me to formulate and articulate brand positioning aligned with the business goals.

04

CREATE A CORPORATE IDENTITY TO EXPRESS YOUR BRAND TO AUDIENCE

I create visual identities and that communicate these core values and help achieve the set goals. Usually a logo, colour palette, typeface, imagery graphic devices, tagline – all the base ingredients.

05

DESIGN THE COMMUNICATION TOOLS YOU NEED TO MARKET YOUR BRAND

Design communication tools for marketing. I take these brand identity ingredients and apply them across all your communication media. Brochures, stationary, website, presentations etc.

06

MANAGE YOUR BRAND – CONSULTANCY TO CLIENT AND OTHER SERVICE PROVIDERS

Support for delivering ongoing management of all your future requirements, making sure that every single internal and external communication is on-brand and excellent. Always.

WE DESIGN LOGOS LIKE THESE

Interested in working together? Let’s get started!

About

Frank Brands is a creative brand agency based in Dubai delivering high quality affordable business branding, websites and graphic design across print and digital. We create fresh new brands and breathe new life into existing ones. Defining why you are different and what makes you special will drive your company’s success – our work creates an emotional connection between your brand and your customers.
"Clean, crisp, original, creative, accurate, timely design, delivered with zero hassle - what more could you want from an Art Director. Throughout my time working with Frank he was scrupulously attentive to detail, rigorous in his approach to integrated and brand-consistent design, and a disciplined and yet original, creative force."
"Frank is a savvy designer with a great sense of what the client needs. I’ve hired him for many jobs over the past few years and he always delivers great design, very quickly, and all at a low cost. Great results. High integrity. Creative solutions.  I strongly recommend him as an exceptionally talented graphic designer."
"Frank is an incredibly talented and creative designer. He has a very strong work ethic, works very hard, is very dedicated to his work and is very honest. His strengths lie in the ability to listen to customer requirements and design needs and to develop those business requirements into amazing design."
"Frank has a friendly, transparent and no-nonsense approach and was very understanding of our needs, timelines and our budgets. Frank has been outstanding to work with – all the way from the first contact to after the project was finished. I will not hesitate to use him again in the future and I highly recommend Frank’s talents."
Let’s Chat
  • Frank Brands
  • 00971 50 538 6470
  • PO Box 74856, Boutique Studio 10, Dubai Media City, Dubai, United Arab Emirates
  • hello@frank-brands.com
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Let’s keep in touch.

We’ll be infrequently sharing more branding and design tips for business’ like yours – to help you become even more successful. Frank is honest respects your privacy.
We will never ever share your details. Period.

Sharing is caring. If you like Frank’s downloads, tell others about us!

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YES I WANT TO GRAB
A FREE WEB AUDIT!

We will send a free download link direct to your email

Please leave this field empty.

Let’s keep in touch.

We’ll be infrequently sharing more branding and design tips for business’ like yours – to help you become even more successful. Frank is honest respects your privacy.
We will never ever share your details. Period.

Sharing is caring. If you like Frank’s downloads, tell others about us!